One of the major reasons players enjoy playing at online casinos is because they reward loyalty generously. Online casinos offer great bonuses to new players too, but they have a soft corner for loyal players who prefer to continue playing at the casino. While bonuses and promotions and freebies are great ways for online casinos to retain their loyal players and encourage them to continue playing there, the feature that makes players stick loyally to an online casino is its VIP club or its loyalty scheme, as parts of which players can grab plenty of loyalty bonuses, cash backs, and other benefits.
Almost every business under the sun offers rewards for loyalty. Customers who purchase footwear or clothing from the same shop will receive discounts and better offers and customers who use the same airlines will get free flying miles, to mention just two examples. Online casinos offer player points, also known as frequent player points (FPPs), in exchange for loyalty and wagering activity.
The common feature of most online casinos is a VIP Club, which is in the form of several levels or tiers, and players will be given a status, level, or tier depending on the number of player points earned through real money play. And depending on players’ VIP level, tier, or status, they will receive attractive loyalty bonuses, cash backs, rebates, free spins, entry to freerolls, invitation to exclusive live events, personal account managers, and much more.
As previously mentioned, online casinos assign players points or FPPs or complimentary points or comp points in exchange for wagering activity. This means that players will only have to play as much as they can at an online casino to collect comps or points. Based on the number of points collected per month, players will be assigned a level in the VIP Club; and based on the level assigned, players stand to receive attractive loyalty bonuses.
Besides, players can exchange the points they have earned through real money play for real money bonuses, entries to freerolls, or cool digital items available in the casino store.
Players who occupy the top levels or tiers of an online casino’s VIP Club will receive invitations to exclusive promotions, bonus coupons and shopping vouchers, annual family vacation packages, and many other delightful gifts.
Online casinos treat loyal players in such a royal manner to encourage them to stay on and play more, thus generating more casino revenue.
The only way to grab loyalty bonuses at an online casino is to become its loyal player, and the only way to become a loyal player is to play real money casino games on a regular basis and collect comp points.
Some casinos make players part of their VIP clubs or loyalty clubs upon registration, some invite players to become a VIP player based on their real money play, and some request players to send them an email whenever they feel they ought to become a VIP player.